A marketer who builds

I find the waste.
I build the fix.

Eight years on the revenue side, and I write the software myself — I find the problem, design the solution, and build it.

Start with the audit → WhatsApp Telegram
8 yrs · ~80 projects · worldwide↓ Numbers Toolkit: ads · SEO · sites · plugins↓ Toolkit 6 cases · $500k+/yr built from zero↓ Work Plans from $770/mo↓ How we start Ultimatum — the book · get notified↓ The book
01

Two kinds of people are selling you "AI"

Technician
Marketer
Where I
work
Technician Marketer
The technician

Wires up automations and connects APIs. Has never carried a P&L and doesn't really know how your business earns.

The marketer

Understands buyers, funnels and revenue. Can't build past a spreadsheet, so the good ideas stay ideas.

↳ The overlap

Eight years on the revenue side, and I ship the working software myself. What I build points at your P&L, not at a demo.

Find the problem. Design the solution. Build it.

02

One problem, one purpose-built tool

I don't hand you a platform and make you bend around it. For every job worth automating, I build the tool that does exactly that job — and the whole set runs together, on one subscription.

/01

Context-ad automation

Build and optimize paid-search campaigns — structure, ad copy, negative-keyword hygiene — and keep them tuned as they run.

/02

SEO automation

Semantic core, site audit, and content drafted, structured and published on a schedule — at a volume hand-work can't reach.

/03

Sites, landings & testing

Pages spun up and A/B-tested in hours instead of weeks, with real attribution — so we learn what converts, fast.

/04

Plugins & integrations

Whatever your CMS or stack can't do on its own, built to spec and wired into everything else.

Run the ad budget
→
Automate landings & A/B
→
Lift conversion
↻

The same budget works harder every cycle. That's the whole reason to build the tools instead of renting them.

I run real ad budgets. This is the leverage that makes the spend pay.

Included in the work — no extra invoice

Custom plugins & fixes

The small features and patches your site needs, done inside the retainer.

Reporting dashboards

See what's working across channels without the weekly spreadsheet.

Content collectors & monitoring

Pull the sources that matter and surface what's worth acting on.

Notification & Telegram automations

Quiet plumbing that moves data where it needs to go.

Structured data / schema.org

The trust markup most sites skip — done right where it matters for rankings.

Negative-keyword cleanups

Yandex Direct and Google Ads hygiene that stops paying for junk clicks.

Image pipelines for content

Generation, compression and placement — visuals at the speed of publishing.

↳ The plans
1x — $770/mo

One front, run properly — or a handful of small ongoing fixes.

A month might look like: ads optimized weekly + fresh banners + small site fixes. Or: a serious site overhaul — conversion work plus SEO.

2x — $1470/mo

Run and build, in parallel.

A month might look like: both of the above at once — ads running and tested while the site gets rebuilt for conversion and SEO.

5x — $2770/mo

Your marketing-and-build department.

A month might look like: everything above, plus sales process optimization, end-to-end analytics, business-process automation — the full machine.

Any task from the toolkit. Everything included, within reason.
Need more than 5x — let's talk.

How it starts →
03

The marketing worked before AI was the headline

For seven-plus years I've run paid acquisition, SEO and funnels that returned money — not impressions. The numbers below paid for everything I build now.

Return on marketing investment · representative range
0%200%400%500%
300–455% ROMI
across paid campaigns
Worldwidecampaigns run globally, not capped to a region
10–20campaigns running in parallel
5–7%sustained ad CTR on collectibles
Dailycontent shipped by the SEO engine
04

A few of the businesses I've moved

Paid acquisition
Portrait studio

Four seasons of scaling

Full Meta + Google funnel, creative testing, gifting-season campaigns. My landing & A/B factory was born on this account.

€11–12k/mobudget
300–455%ROMI
4th yearrunning
Full-stack growth
E-commerce · worldwide

Four years and counting

Meta ads, email campaigns, site testing, design. The kind of partnership that only lasts when the numbers keep working.

4 yrspartnership
Worldwidereach
Ads + email + siteschannels
Built from zero
Manufacturing

From zero to a revenue machine

Built the site from scratch — 1,200 pages — then took over SEO and paid search. The project now generates over $500k a year.

$500k+/yrrevenue
1,200pages
From zerobuilt it all
SEO + PPC
Medical clinic

Two years of steady work

Now running my SEO and paid-search automation on the account — deep query coverage no manual process reaches.

2 yrsongoing
SEO + PPCchannels
Automation liverunning
SEO + PPC + custom tools
Sign manufacturer

Automation driving top positions

Same automation stack driving rankings and traffic — plus two custom tools the off-the-shelf CMS couldn't do: an AI sign visualizer and an interactive project map.

Top positionsrankings
2 custom toolsbuilt
Automation liverunning
SEO automation
Content site

A fully automated content engine

Quality articles with images — generated, structured and published end to end, at a scale manual work can't touch.

~1,000articles
Full automationend to end
Images includedgenerated
79projects
35built from zero
96traffic channels
33PPC
29targeting
34sites
15SEO
All cases anonymized. Ask for details →
05

The book: Ultimatum

Ultimatum — book cover
ULTI
MATUM
Leave employment.
Never come back.
90% written · EN translation next

A field guide to going independent — built from eight years of doing it. Not theory. The real systems, the real math, the real mistakes.

One email when it's out. No noise.

ultimatumbook.com ↗
06 — How we start

Start with the audit. Then keep going.

A fixed-price process audit. I go through your marketing and the operations around it, find the work that's repetitive, slow, or quietly leaking money, and hand you a map you can act on.

  1. I map your marketing and adjacent processes end to end.
  2. I mark every point that's repetitive, slow, or losing money.
  3. You get a prioritized build/automate list — effort and payoff for each item.
  4. Take the map to anyone. Or have me build it.
↳ Then — the subscription

From there we work monthly: the toolkit live on your business, plus new builds whenever something's worth automating. The audit fee comes off your first month.

Book the audit →

No per-project invoices. Cancel whenever it stops paying off.

Konstantin — marketer and builder
07 — Who's behind this

Konstantin

Marketer and builder. Eight years across marketing and sales, around eighty projects in five countries. I don't believe in magic headlines, and I don't believe in magic AI. I believe in systems that hold up on a busy workday — and I build them so they keep working after I'm gone.

Alongside client work I'm writing three books — on marketing for small business, on freelance, and on asymmetric thinking. The same systems I bring to clients, written down.